Celebrating 40 Years of “The Wrap Dress”

Designer and style icon Diane von Furstenberg created a fashion phenomenon when she introduced her wrap dress to the world at the age of 26 in 1974. Today, forty years later, an exhibit at the Wilshire May Company Building in Los Angeles honors the piece that solidified her status as not only a style icon, but also as a female pioneer.


“I was very surprised by its success, It happened so quickly. I really just wanted to create a simple dress that I would wear, but it turned out to be exactly what women wanted at the time. When they put me on the cover of Newsweek, I knew it was a success. It allowed me to live the American dream.” Diane stated in an interview with the Daily Beast.

In 1976 Newsweek cover established her as the biggest name in fashion since Coco Chanel. “Feel like a woman, wear a dress!” became her catchphrase, and the wrap dress became her signature look.


Four decades later, the designer stands among 200 mannequins clad in different varieties of her most recognizable piece —  Diane von Furstenberg: Journey of the Dress, honoring the wrap dress’s legacy. Click on the picture to enlarge.

11109876Diane Von Furstenberg's Journey Of A Dress Exhibition Opening Celebration Press Conference






















The wrap dress is one of the only dresses ever created to be flattering on women of all shapes and sizes. In my opinion, every woman should own at least one wrap dress. Hats off to you Ms. DVF!



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