Fashion Star is back with a second AMAZING season! There are a few changes with the buyers and the Host. The new host is Louise Roe and Express took the place of H&M. Although, Express is a fabulous store, but I liked H&M as a part of the panel because H&M is much more affordable. Which made the designs much more attainable to the average consumer. At any rate, the show still has an outstanding concept. Where undiscovered designers compete to create a collection that buyers from 3 of the world’s biggest retailers; Macy’s, Express, and Sax Fifth Avenue will buy their garments for their stores nationwide. The public can then buy the hottest trends online immediately after the show airs and then in-stores the very next day.
They were bought by Saks Fifth Avenue for a total of $350,000. Daniel designed the tops and Johanna designed the pencil skirts. For a look of what they designed, go to Saks Fifth Avenue for purchases. For Daniel’s tops, just click here.
I also loved the purchases by Express and Saks from designers Silvia and Amber which sold a combined total of $250,000. Unfortunately the buyers sent Amber home after such a big sale.
Amber Perley and Silvia Arguello
Express also purchased Hunter’s Snap Pencil Skirt click here. Hunter Bell did well!
Stay Tuned for Week 6 of Fashion Star… Very Exciting!!!